Press Releases
Total Bedroom Launches Customer Product Reviews
New web site feature brings the customer's voice to Total Bedroom's community of online bedroom furniture shoppers
New Brunswick, NJ – February 01, 2007 – Total Bedroom (www.totalbedroom.com), the industry leading online bedroom store, today announced that it has launched product review technology on its web site. This new feature will enable customers who have purchased from Total Bedroom to submit reviews of the home furnishings products they purchased, including pictures of the products in use at their homes and commentary about their purchases.
This new feature is powered by PowerReviews, a leading provider of customer review services and customer-guided merchandising solutions for more than 100 leading online retailers operating more than 350 online storefronts.
"We are thrilled to offer this unique product review service to our customers," said Brian Salau Beck, CEO of Broadspan Commerce, the operator of Total Bedroom. "Online reviews will play a critical role in 2007 and beyond as we seek to continuously improve our customer experience and provide our shoppers with more tools to make decisions on the best furniture and decor products for their homes. We chose PowerReviews because we believe their reviews are the most helpful to shoppers in making informed purchase decisions, which we think directly impacts our conversion rates."
A recent online consumer shopping study performed by Keynote Systems in October, 2006, the leader in test and measurement research for Internet performance, found that online shoppers preferred PowerReviews' tag-based customer reviews 2-to-1 over Amazon's traditional free-form reviews for making more informed product purchase decisions. The study cited PowerReviews' "at-a-glance" review summary box at the top, giving the consensus Pros, Cons and Best Uses for all the reviews, as the top reason shoppers preferred PowerReviews.
About Total Bedroom, a Broadspan Commerce eStore Total Bedroom Furniture, a Broadspan Commerce company, is a recognized leader in providing top quality bedroom furniture and accessories for consumer's homes at great value prices. Since the Company's founding in 2003, Total Bedroom has delivered its products to tens of thousands of satisfied customers throughout the United States. Total Bedroom's recipe for success is convenience, value, and fashion. The Company maintains a commitment to provide its customers with a convenient shopping experience, quick shipping, and industry-leading customer service. Total Bedroom is headquartered in New Brunswick, New Jersey, and maintains complete data and call center service facilities to support its customers. For more information about Total Bedroom, visit the Company's web site at www.totalbedroom.com, e-mail info@totalbedroom.com, or call 877-579-3769.
About PowerReviews PowerReviews is a consumer technology company that provides best-in-class customer reviews services to multi-channel retailers to help convert more shoppers and attract new shoppers through high-impact, peer-level reviews. PowerReviews' patent-pending PowerTags technology captures customer opinions in their own vernacular, making reviews more relatable and impactful for other shoppers. PowerReviews offers its unique customer reviews service on a fully managed basis, with no downtime risk of a traditional ASP. Its customers include TicketsNow, Adorama, Abt Electronics, Sam Ash, and Mountain Gear. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading Silicon Valley venture capital firms Menlo Ventures and Draper Richards.